Greg Atkinson

I met with a church leader yesterday and we were discussing ideas for this year’s Easter service at his church. I’m curious about you and your church. Please share what you guys are working on for Easter.

Greg Atkinson is a consultant, friend and partner with a select group of strategic partnerships. Greg works with these partner companies (listed in alphabetical order) and encourages you to contact him at greg@gregatkinson.com for more information on how we can be a resource to your church. Click on the logos to go to the company website.

• Greg is Director of Creative Strategy and works as a consultant with BigBadCollab and churches to create innovative technologies for the Kingdom. Currently Greg is helping churches develop a tool for assimilation and discipleship with next steps for spiritual growth. If your church would like a web-based tool like this, contact Greg. We also do custom websites, logos and complete branding consulting and implementation.

• We focus on your finances. You focus on your church. We’ve created a web-based system that allows your church to outsource all aspects of day-to-day financial management. Greg is also available for financial consulting for your church or organization.

• HelpStaff.me is a church staffing company. If your church is looking for a new staff member or you’re a church leader looking for a new ministry position, contact Greg. Many organizations have hired employees to fill needs without having a master plan for their organizational goals and growth. HELPSTAFF.ME can do an overall assessment and help you set up your staffing more effiiently and effectively. Again, contact Greg for more info.

• TruthCasting creates custom iPhone apps for your church. Greg is your connection to this amazing mobile resource.

Recently, I spoke with my friend (and Center for Church Communications Executive Director) Cynthia Ware. She asked me to be a Regional Network Coordinator for the Center for Church Communications and I agreed. Last week she announced this on the CFCC website. Below is what she said:

So – BAM – yesterday Google Buzz dropped. There’s been a lot of talk about whether or not people like it. I’m still not sure myself. I’m such a huge fan of Twitter. I did just do my first “buzz” though. So, what do you think about it? Will it survive?

This demo of what Sports Illustrated will look like and act on the new Apple iPad leaves me speechless. The future is happening right before our eyes. Check it!

In July of 2008 I was speaking to a group of Church leaders in Santa Cruz, California. I held my phone (this was just before I got my iPhone) up in my hand and I said, “This is the future.”

It’s been a year and a half and mobile technology is the “now”, not the future. My friend, Bobby Gruenwald, Innovation Pastor at LifeChurch.tv, constantly encourages his staff to think global and mobile – global and mobile.

I’m currently working with churches and organizations on helping them to create, dream and plan strategies around mobile technology. Your people are constantly becoming one with their phone (for good or bad) and it’s a reality that we need to be intentional about speaking their language. Again, as I’ve said before: we are digital missionaries.

As you know, I work often as a Secret Shopper/Mystery Worshiper. The first thing I check is the church’s website. The second thing I do is pull up their website on my iPhone. I have recommended several times that church’s follow the lead of Seacoast Church and get a mobile version of their website. I applaud and praise Seacoast for blazing a trail in this area. My hat’s off to my friend Shawn Wood and his team. Well done! If you have your phone handy (and I know you do) – pull up Seacoast’s website on it.

My church (and many others) send out text messages to attenders and members that opt in. My church also encourages you to text in questions and decisions that you may make as a response to the message. Many churches are utilizing text and SMS during services as an interactive piece. As I’ve blogged about before, many churches are using the free service from YouVersion Live.

I’ll be talking more in the near future about other mobile strategies and tools. In the meantime, if you and your church would like to strategize and put together a comprehensive plan that includes Web 2.0 tools, mobile technology, social media and social networking – give me a shout. My only goal is to help and equip you to speak the language of the people you’re trying to reach (digital missionaries).

I simply love this. Enjoy.

Since the year 2000 I’ve kept my eye on Granger Community Church – after being introduced to them at the Purpose Driven Conference. I’ve respected their pastor and talented staff for their willingness to do whatever it takes to reach people and do it with a sense of excellence and innovation. I subscribe to their WiredChurches.com newsletter and hope you do, too.

I’ve never blogged about one of their newsletters before, but this one got my attention. As a secret shopper/mystery worshiper, I can’t stress how important what Mark shares is. Read on…

Excerpt from becausepeoplematter.com | by Mark Waltz

Self-disclosure #1: Pretty much any building I enter – restaurant, airport, mall, church, museum, store, your house – I’m looking for a restroom. There aren’t too many homes with signage for bathrooms, but then again, I generally know the host, so I can ask.

When a new guest comes to your church, they’re likely to look for one of three things (maybe all three):

• restroom
• children’s center
• auditorium or worship center

Self-disclosure #2: When we opened our new auditorium at Granger Community a few years ago, we were strategic and careful about where signage was placed and just what it communicated. However, I recently toured our building with my guest services coaches and we made some disappointing discoveries. Some signage is too busy with font that’s too small to read without standing still. Some signage has been added in recent months and secondary bulkhead hides it. Other signage uses our
in-house language that may not be all that helpful to our guests.

So, when hanging signage, ask:

• What are guests really looking for? Is a sign with an arrow to the recycle bin really all that helpful or necessary?
• If this sign were hanging in an airport would guests see it as they rush to catch a plane? If not, make the sign bigger (if your church is smaller, think smaller airport…but think about people reading signage as they move).
• Will people understand what “churchutopia” means? Or would it be better to simply say,
  “Kids’ Center”?

Hang a sign. And hang it effectively.

Learn more from Mark about creating WOW First Impressions and Lasting Impressions at Granger Thursday-Friday, November 12-13. Bring your team for $119/person.

In the last couple of months I’ve talked with several churches that are interested in bringing me in for a secret shopper/mystery worshiper visit, but don’t have it in this year’s budget. They are setting aside money in their 2010 budget to bring me in.

I bring this up for you to consider. Maybe you’d like to arrange a secret shopper visit. I’d encourage you to budget/plan for it now and you’re working on next year’s budget. Plan on $2000 or less for the visit (that includes all my travel expenses).

If you’d like to schedule a 2010 visit, contact me and let’s begin to look at the calendar. It’s a wise investment. You can go here for more information and to read endorsements of my ministry.

In the last 4 visits of doing my secret shopper/mystery worshiper service for churches I’ve done it for:

• A new church plant of 60 people
• A small town church that reaches 1600 people on a Sunday
• A church that reaches 3000 on a Sunday
• A church that reaches over 13,000 on a weekend

From 60 people to 13,000, there are similarities and huge differences. One thing remains the same: the people I help care about reaching more people for Christ. They know that you don’t get a second chance to make a first impression and they take action steps to improve their first impression.

People will determine whether or not they will return to your church within the first 10 minutes of arriving. What are you doing to reach them?